Flair
Identity, Packaging

Objective
To create numerous packaging solutions for various products offered at Flair.

Description
Big ideas for small spaces. Flair is a unique, creative, and contemporary store created by Martha Stewart that is suited for the urban dweller. At Flair the customer will experience a wide variety of products such as art supplies,

home decor, entertainment supplies, kitchen utensils and gardening supplies. These products are well designed, smart, and affordable. The entire life-cycle from the cradle to the grave is taken into consideration as it is a major aspect of flair’s goal for ecological sustainability. Flair strives to create a store to help expand Martha Stewart’s audience.

This project was created as a team effort. The team members included Eric Gomez, StephanieYuko, Adam Mulyadi, Rodrigo Zapata, and I (Sandy Kim). Each team member contributied in the brainstorming, the desiging and the final execution.