Texti Taxi
Identity

Objective
Design Identity and applications for Texti Taxi.

Description
Sick of waiting on hold? Then text a cab. In the present day text messaging is the most widely used mobile data service. Due to the popularity and addictive tendencies of this form of communication, the idea of texti cab was formed. The objective of this project was to create a new identity, application system, and standards manual for a taxi company. Instead of using an exsisting taxi service

I chose to create my own. After surveying the general public, it came to my notice that the main problems of taxi services was the long holds and rude dispatchers. In order to solve this, I created a taxi company where you could text a cab instead of calling for one.

Texti Cab offers services no other cab companies have mastered today, text messaging. Once a text message is sent to the Texti Cab number, Texti’s GPS system will locate the exact location of the texter and send a cab right away. Texti’s image is inspired by comics and Pop Art as well as the new digital generation, and is truly the modern day taxi service.